Brummell. ca. 1937.

ARTIST: LEONETTO CAPPIELLO (1875-1942) SIZE: 82 3/4 x 122 3/4 in./210.5 x 312 cm PRINTER: Imp. Bedos, Paris DESCRIPTION: “The impeccably fashionable gentleman is wearing Brummell brand clothing that he obtained at the Au Printemps department store. Its founder, Jules Jaluzot, was one of the most progressive merchandisers of his time. He opened his department store in 1865 in a neglected area of Paris near the Gare St. Lazare for which he correctly foresaw rapid growth. He installed elevators in 1874, electricity in 1883, and telephones in 1905. The Brummell line, named for George Bryan Brummell, a favorite companion as well as a fashion consultant for the Prince of Wales in the 19th century, was introduced by the Printemps establishment in 1930” (Cappiello/Rennert, p. 322). While previously seen versions of this design show the dapper gent alone, this never-before-seen design sees him with some fashionable companions. This poster has exceedingly fresh colors—and it’s rare! (Art Deco; Artist: Cappiello; Fashion)